Hello! Welcome to my portfolio. I'm a freelance Copy Director, Writer and Brand Consultant. I was previously a Copy Director and acting Associate Creative Director at POSSIBLE, where we were the AOR for Curate Snacks, a newly launched healthy snack brand found in Whole Foods and Kroger. The brand is focused on health and label-conscious women aged 25-45, so the challenge was directly in my wheelhouse. Additionally, I helped develop the social media and digital marketing voice for Procter & Gamble's new Unstopables luxury laundry products. 

Prior to this role, I was a Senior Copywriter and creative lead at Barefoot Proximity, where I was the acting ACD on Procter & Gamble's Wella Professionals, Sebastian Professional and NIOXIN businesses. 

I have extensive experience in new business, campaign concepting, development of brand voice and look, social media strategy, community management, experiential ideation and execution, public relations, blogger partnerships, and digital strategy. 


PAST ROLES
Copy Director, POSSIBLE
Creative Lead + Senior Copywriter, BBDO Proximity
Manager of Global Social Media Strategy + Influencer Partnerships, Michael Kors
Copywriter + Social Media Manager, Cole Haan
Senior Account Executive, SS+K
Account Executive, Momentum Worldwide

TEN YEARS OF EXPERIENCE

beauty

blogger partnerships

campaign development

community management

consumer insights

copy direction

CPG

creation of brand voice and tone

creative team management

digital copywriting

digital strategy

hair color and care

healthcare

influencer marketing

fashion

food

footwear

non-profits

packaging

politics

print

public relations

research and analytics

script writing

social media copywriting

social media strategy

technology

trend spottin

CLIENTS

Procter & Gamble

  • Wella Professionals

  • Sebastian Professional

  • Clairol

  • Unstopables

  • Home Made Simple

KAO

  • John Frieda

Michael Kors

Cole Haan

Cincinnati Children’s Hospital

Democratic National Convention Committee

Roadtrippers

GE Nuclear Energy

GE Healthcare

Kraft

  • Triscuits

  • Wheat Thins

  • MiO

  • Oreo

Mondelez

ZonePerfect

Curate Snacks

Allstate