Hello! Welcome to my portfolio. I'm a freelance Copy Director, Writer and Brand Consultant. I was previously a Copy Director and acting Associate Creative Director at POSSIBLE, where we were the AOR for Curate Snacks, a newly launched healthy snack brand found in Whole Foods and Kroger. The brand is focused on health and label-conscious women aged 25-45, so the challenge was directly in my wheelhouse. Additionally, I helped develop the social media and digital marketing voice for Procter & Gamble's new Unstopables luxury laundry products.
Prior to this role, I was a Senior Copywriter and creative lead at Barefoot Proximity, where I was the acting ACD on Procter & Gamble's Wella Professionals, Sebastian Professional and NIOXIN businesses.
I have extensive experience in new business, campaign concepting, development of brand voice and look, social media strategy, community management, experiential ideation and execution, public relations, blogger partnerships, and digital strategy.
Copy Director, POSSIBLE
Creative Lead + Senior Copywriter, BBDO Proximity
Manager of Global Social Media Strategy + Influencer Partnerships, Michael Kors
Copywriter + Social Media Manager, Cole Haan
Senior Account Executive, SS+K
Account Executive, Momentum Worldwide
TEN YEARS OF EXPERIENCE
creation of brand voice and tone
creative team management
hair color and care
research and analytics
social media copywriting
social media strategy
Procter & Gamble
Home Made Simple
Cincinnati Children’s Hospital
Democratic National Convention Committee
GE Nuclear Energy