P&G Unstopables iMedia, Social Media & Site

Challenge: Procter & Gamble launched a laundry pairing designed for people who care about scent and softness for their laundry.

Solve: Using two softeners in your laundry is a wild luxury to be sure, so the tone is over-the-top and humorous. 

Note: "some make perfect scents" was a line established by the P&G creative team at POSSIBLE.

Katherine Hicks