Curate Snacks Naming & Packaging
Challenge: Abbott Pharmaceuticals' Nutritious Snacks Division was launching a new snack brand in a cluttered category of over 1,200 snack bar SKUs. The target consumer is a mindful eater who goes out of her way to find snacks that are mindfully crafted and made with healthy ingredients and very few "extras." Her food choices are part of her journey to finding balance and a healthy lifestyle.
Solve: Curate implies careful selection and thoughtful combinations. It's bringing together the best to create something with a unique point of view. The flavor names evoke taste as well as mindful emotion.
Note: If you want to see my top recommendations for the brand and bar names, just send me an email. I daresay, you may like those better!