Wella Professionals Social Media

Challenge: Wella Professionals, a P&G brand, is designed for professional hairstylists and salons. To promote their new hair color line and products, Wella needed something that conveyed beauty and desirability.

Solve: I used equal parts romance and playfulness to complement the beauty images. Each post conveys how powerful hair color and style can be for a woman's look and the image she wants to portray. The key, for me, was talk about the aspirational while still putting the power to make and change her style in consumer and stylist's hands. 

Katherine Hicks