Cincinnati Children's Hospital
Challenge: Cincinnati Children's is known for being a world-class hospital that cares for very sick kids. While that exceptional work continued on, parents and athletes seldom realized that Cincinnati Children's Sports Medicine department was leading the world in innovation, too.
Solve: To bring their athlete care front and center, we created a landing page tailored to parents of youth and teen athletes. Using expressive language, explanations that are friendly to laymen, and analytics based on search terms and website interaction, we were able to give Cincinnati Children's a place where parents can get information and contact the hospital quickly, with proper tracking and analytics in place.