Copywriting for Cole Haan

The Challenge: To announce a collaboration with NYC trendsetters Olivia Kim and Jen Brill, while also maintaining our equity as Cole Haan cleared out backstock. 

The Solution: I kept our fun and lightly trendy tone of voice for the announcement of the Jen & Oli collection, and made light of Cole Haan's deep price cuts by treating the sale with a playful, but honest tone.