Curate Snacks: Website
The Challenge: People don't naturally visit brand websites as much as businesses might like. When they do, they should understand your brand very quickly.
The Solution: I wrote friendly, healthy-focused lines and clear explanations of bar flavors and ingredients fill the site. We had the opportunity to create playfulness around the inspiration for the Recipe Numbers, which you will see on the product description pages. I had the opportunity to direct the work of three smart writers on this project.
