Ford Bronco

My Role: Copywriter

Business Challenge: VML's Ford Design System team needed to prove that our global design strategy and new tone of voice could apply to any vehicle or program.

Project Challenge: The highly-anticipated, unreleased Ford Bronco came with its own legendary personality, making it the perfect test case for demonstrating how the Ford Design System could improve and complement any vehicle launch.

Approach & Solution: I wrote copy for the Bronco's launch landing page while my art director partner brought the visuals to life, successfully proving our design system's versatility.