Ford Bronco Launch
The Challenge: As part of the Ford Design System team at VMLY&R, we needed to prove to Ford that our global design strategy could apply to any vehicle or program.
The Solution: The unreleased Ford Bronco was highly anticipated and came with its own legendary personality. It was the perfect specimen to prove the Ford Design System would improve and compliment any vehicle launch. To show that, I wrote copy for the Bronco’s launch landing page while my art director partner brought the visuals to life. It worked! See my work on the Ford Design System for more details.
What I Learned: I still love writing a sharp line that encapsulates a brand’s personality. The art of the headline isn’t dead!
(All the images are FPO since the Bronco was not yet released.)
