Microsoft

My Role: Lead UX Researcher

Business Challenge: Microsoft.com is responsible for a significant percentage of Microsoft's growth goal of $500 billion by 2030. Despite its leadership in software and AI, their .com was struggling with conversion.

Project Challenge: Working with Microsoft's "Voice of Customer" team, I led the UX research effort to uncover user needs, pain points, and opportunities for improved messaging, user experience, features, and interaction design.

21 Stakeholder Interviews

Conducted 16 interviews with key stakeholders across the organization to align business goals with user needs.

28 Focus Groups

Led small focus groups with 112 users across different segments to understand needs, motivations, and frustrations.

7 User Surveys

Synthesized quantitative data from 3,500+ users to validate qualitative findings and prioritize features and UX improvements

7 Synthesis Readouts

Synthesized data to validate or dispute a hypothesis and make strategic recommendations for product features, UX, and content strategy.

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PHASE 1: DISCOVERY

Understanding the Landscape

Conducted stakeholder interviews, competitive analysis, and initial user research to define the problem space and research objectives.

PHASE 2: DEEP DIVE

Uncovering User Needs

Executed a mixed-methods research approach including user interviews, focus groups, and surveys to develop an understanding of user behaviors and needs.

PHASE 3: SYNTHESIS & INSIGHTS

Finding Patterns and Opportunities

Analyzed research data to identify key themes, create journey maps, and define opportunities for the design, content, and product teams.

PHASE 4: VALIDATION

Testing Concepts and Prototypes

Conducted testing sessions with users to validate design concepts and refine our solutions.