Estazzi Brand
My Role: Creative Director, Marketing Director, and Copywriter
Business Challenge: THC-infused beverages were flooding the market with the 2018 Farm Bill that made THC legal in liquor stores. The market topped $1 billion with companies rushing to be market leaders.
Project Challenge: A newly founded beverage company came to me with only a name, a drink formulation, and an idea. I assembled the creative team, creative directed and wrote for the packaging, created the tagline, and finally the brand book.
Estazzi Brand Book
