Copywriting for Marmot
The Challenge: Interest and purchase of outdoor apparel has skyrocketed. Marmot needed an impactful way to bring attention to their latest produce launch in their digital sphere.
The Solution: To me, buying a tent or underwear from Marmot wasn’t about physical coverage. It was about meeting a person’s need for adventure, fun, and freedom.
What I Learned: Avid hikers often like to go commando. They say it’s more comfortable than underwear. I’d venture to guess they’d be surprised by the right underthings. But really, I learned the emotional value of outdoor gear and how one tent and few technical pieces can be your key to a life lived outside.
