Curate Snacks Kids Print Ad Campaign
Challenge: Curate Snacks' created new bars just for kids. Curate bars are intended to be a good option for people who are conscious of sugar, GMOs, gluten and soy. Those same people often have children, and are struggling to find good snacks for their kids.
Solve: Curate Kids is a line of bars that are low in sugar, and are free of gluten, GMOs and soy. I wrote the print ad copy to reflect that these parents want the best nutrition for themselves as well as their kids, and that kids learn by imitating their healthy parents.