Curate Snacks Print Ad Campaign
Challenge: Curate bars, the first line from Curate Snacks, was launching in crowded market in February, 2016.
Solve: Curate's ingredients are inspired by creative minds who think about things a little differently. To highlight the ingredients for this print ad, we worked with Food Artist, food-pattern-maker, and the queen of Instagram #foodporn, Julie Lee. I kept the copy simple and worked to get straight to the heart of who Curate is.
Art Director: Liz Hein