Curate Snacks Naming & Packaging

I helped launch a new snack brand in a cluttered category of over 1,200 snack bars. The target consumer was a mindful eater who goes out of her way to find snacks that are mindfully crafted and made with healthy ingredients and very few "extras." 

The name Curate implies careful selection and thoughtful combinations. It's bringing together the best to create something with a unique point of view. The flavor names evoke taste as well as mindful emotion. 

Note: If you want to see my top recommendations for the brand and bar names, just send me an email. I daresay you may like those better!

Katherine Hicks