John Frieda Social Media Identity

John Frieda, a haircare, styling and coloring brand owned by KAO, hadn't been refreshed in over 2 decades. Wanting to make a formal and enthusiastic investment in social media, they asked for a social media identity to guide the brand team and partner agencies.

The social media identity I created, which was John Frieda's first, outlines who the brand is, how it behaves, what it says (and doesn't say), who it speaks to, and why it exists. The guidelines are based on an audit of the brand, its products, target consumer and its history.

I'm happy to share a portion of the guideline upon request.

Katherine Hicks