Wella Professionals Social Media

Wella Professionals, a P&G brand, is designed for professional hairstylists and salons.

I used equal parts romance and playfulness to create social media content for the launch of a new, diffused hair color. Each post conveys how powerful hair color and style can be for a woman's look and the image she wants to portray. It was important for me to combine the aspirational with a feeling of empowerment.

Katherine Hicks