Marmot Spring '19 Product Positioning
Marmot is an outdoor apparel and gear company based in San Francisco. They started in 1974 as the most technically sophisticated gear makers out there. In the last couple years, they’ve reemerged to reach for that title again.
I wrote these pages to help Marmot’s sales team explain their Spring ‘19 assortment to retailers like REI. The task was one part brand positioning and one part “make ‘em want it.”