2020 Ford Bronco Exploration

I’ve worked with Ford on several projects. This Ford Bronco landing page was an exploratory exercise. I worked with a team at VMLY&R to define the global design system for Ford and we wanted to see what we could create with the proposed style. This landing page was one of the results.

Bronco is adventurous, outdoorsy and fun all with a little bit of edge. I had a blast writing these lines.

*All the images are placeholder since the new Bronco hasn’t been revealed to the public yet.

Bronco Desktop - White 031419 @2x.jpg
Katherine Hicks