Marmot Spring '19 E-commerce

I worked with Marmot to write E-commerce copy that championed their Spring ‘19 product initiatives. The seasonal challenge came in four parts:

  1. Make EvoDry’s long-lasting waterproof durability very clear.

  2. Build excitement for camping gear and apparel through the use of numbers that were relevant down mountain.

  3. Celebrate Bantamweight as a highly featured, low-weight jacket.

  4. Talk about performance underwear in a different way.

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Katherine Hicks