Marmot Spring '19 E-commerce
I worked with Marmot to write E-commerce copy that championed their Spring ‘19 product initiatives. The seasonal challenge came in four parts:
Make EvoDry’s long-lasting waterproof durability very clear.
Build excitement for camping gear and apparel through the use of numbers that were relevant down mountain.
Celebrate Bantamweight as a highly featured, low-weight jacket.
Talk about performance underwear in a new and different way.