Curate Packaging

The Challenge: My client was launching a new snack brand in a very cluttered category and they didn’t have a name or packaging. The target consumer was a mindful eater who goes out of her way to find snacks that are mindfully crafted and made with healthy ingredients and very few "extras." 

The Solution: The name Curate implies careful selection and thoughtful combinations. It's bringing together the best to create something with a unique point of view. The flavor names evoke taste as well as mindfulness.